Maestro Lorenzo, the child-friendly musical relaunches "With Lorenzo on the Farm"

Laughter, movement and new discoveries coming soon! Here is “Con Lorenzo in fattoria”, the new song by Maestro Lorenzo, available on all digital platforms. Inspired by the classic “Nella vecchia fattoria”, the new song will accompany the little ones this time to discover the animals and sounds of the farm, with the unmistakable energy of Maestro Lorenzo and with the company of his cheerful class of children (maestrolorenzo.lnk.to/conlorenzoinfattoria).

The new character of Maestro Lorenzo brings together the two souls of Lorenzo Branchetti: on the one hand that of a theatre actor, and on the other that of a historic face of children's TV. A completely new project, which thus sees the birth of the first Italian preschool musical, conceived by Pietro Pinetti and produced by Studio Bozzetto - already famous for its quality animation productions of the Carolina & Topo Tip project, baby dance starring Carolina Benvenga, star of children's TV, and the cute animated mouse Topo Tip - and fully embraced by Sony Music Italia, which has officially come on board as a distribution and promotion partner.

And precisely on the new collaboration with Sony Music, Pietro Pinetti expressed his satisfaction, explaining the mission of the project: «We are happy that Sony Music Italia believes in the potential of Maestro Lorenzo. This project wants to be a bridge between entertainment and education, a way to bring children closer to the world through the emotions of music and storytelling».

The format is proposed as an innovative educational musical dedicated to the world of childhood , where music, dance and storytelling intertwine to stimulate curiosity and learning through fun. Each video clip of the musical has a different setting to create a 360° learning experience, natural and fun and, above all, outside the classroom, with the exploration of new outdoor spaces.

After the success of the first two Christmas songs - “Jingle Bells” and “Merry Christmas” (which have over 100 thousand views to date) - published in December 2024, “Sta arrivato l'autobus” was released on April 18, an original reworking of the famous “Wheels on the Bus”, in which Maestro Lorenzo tells children about the world of means of transport, dedicating each verse to a different vehicle - buses, fire trucks, motorbikes and others - and thus revealing their characteristics and curiosities in an accurate and accessible way.

Now it's time for a new chapter, that of "With Lorenzo on the farm", but in the coming months the channel will continue to grow with new musical content that will embrace the most varied themes that attract the curiosity of boys and girls between 3 and 6 years old, and always in the company of Maki and Lulù, the official mascots of the project, brother and sister bears who will accompany Maestro Lorenzo in his musical adventures.

A one-of-a-kind project in Italy, which combines the quality of Studio Bozzetto production, the stage and television experience of Lorenzo Branchetti and the distribution power of Sony Music Italia to create a new musical universe to explore, sing… and dance!